Amazon’s rival Shopify acquired Deliverr, an order-fulfillment company, for $2.1B.
Shopify looks to improve fulfillment network, where Amazon has strong positions. The acquisition of Deliverr will sharpen competition, Shopify will attract more sellers. It will also give an additional impetus to e-commerce aggregators, who previously mostly shopped on Amazon because of the Fulfillment by Amazon (FBA).