Thrasio's top management is strengthened further. Steven Shure joins the company as President and Chief Commercial Officer (CCO). Danny Boockvar takes on a new position: President, Mergers, and Acquisitions (M&A) and New Ventures, a move that signals the company's continued growth plans. Shure has excellent skills in marketing, brand building, pricing, technology, and supply chain. He will focus on creating the best possible customer experience at every turn. Shure is a general manager and technical leader who has held a host of critical leadership roles at Amazon, spent two decades at Time Inc., and most recently served as Chief Business Officer at Neeva, the world's first advertising-free, private, user-supported search engine.